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Block-1 Services Marketing – An Introduction Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Services Marketing Mix

Block-1 Rural Markets–An Overview Unit 1 Unit 2 Unit 3 Unit 4 Block-2 Understanding the Rural Consumer Unit 1 Unit

Block-1 Marketing Research Concepts and Design Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Data Collection Unit

Block-1 Marketing Communication and Advertising–Basic Concepts Unit 1 Unit 2 Unit 3 – – Block-2 Advertising Campaign Planning and Execution

Block-1 An Overview of Retailing Environment Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Retail Planning and

Block-1 Consumer Behaviour – Issues and Concepts Unit 1 Unit 2 Unit 3 – – Block-2 Individual Influences on Buying

Block-1 Basics of Prevention Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Maternal and Child Health Services

Block-1 Care During Pregnancy Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Abnormal Pregnancy Unit 1 Unit

Block-1 Care of Newborn and Young Infant Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Unit 6 Block-2

Block-1 Practical Manual Block-2 Check List Manual Block-3 Log-book Unit 1 Unit Log-book Unit 2 – – Unit 3 –