Block-1 Marketing Research Concepts and Design Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Data Collection Unit

Block-1 Rural Markets–An Overview Unit 1 Unit 2 Unit 3 Unit 4 Block-2 Understanding the Rural Consumer Unit 1 Unit

Block-1 Services Marketing – An Introduction Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Block-2 Services Marketing Mix

Block-1 International Marketing: An Introduction Unit 1 Unit 2 Unit 3 – Block-2 Environment of International Business Unit 1 Unit

Block-1 Product Management- Introduction Unit 1 Unit 2 Unit 3 – Block-2 Managing Products-1 Unit 1 Unit 2 Unit 3

Block-1 Sales Management Functions Unit 1 Unit 2 Unit 3 Unit 4 – Block-2 Selling Skills Unit 1 Unit 2

Block-1 Marketing and its Applications Unit 1 Unit 2 Unit 3 – – Block-2 Marketing Planning and Organisation Unit 4

Block-1 Technological Innovation and Creativity Unit 1 Unit 2 Unit 3 Unit 4 – Block-2 Strategic Considerations Unit 1 Unit

Block-1 Maintenance Overview and Management System Unit 1 Unit 2 Unit 3 Unit 4 Block-2 Maintenance Resosurce Management and Costing

Block-1 Material Management: An Overview Unit 1 Unit 2 Unit 3 – Block-2 Sourcing of Materials Unit 1 Unit 2